Click here to talk to getClickToCall.com

Friday, December 08, 2006: New Delhi: Google has launched AdWords 'Click-to-call', an online advertising service, in India. 'Click-to-call' ads will allow users to speak directly to an advertiser they find on a Google search results page, over the phone. And like most of the Google services, this one is also free.

The new 'click-to-call' ads are identified by a green telephone handset located next to the ad text. Clicking on the title of the ad will result in the ad expanding to show a field to enter a telephone number. Once the phone number is entered and the user clicks 'Connect For Free', a call will be placed to the number provided and the user's phone will ring.

On answering, the user will be connected directly to the advertiser. Google `Click-to-call' ads will also protect user privacy by blocking the users' phone number from the advertiser.

"`Click-to-call' is in line with our mission of looking for new ways to help our advertisers reach their customers and will increase the usefulness of the Internet for shoppers, merchants and advertisers in India," said Sundararaman K, head of sales, Google India.

He added, "It will be particularly valuable for merchants or advertisers who may not have a website, or as a supplementary channel for those who currently use local directories to reach potential customers. Click-to-call can also be used to generate added leads for clients that offer services via phone or call center to their clients."