Celebrity Ballroom Dancer Cheryl Burke Reveals How to Send Your Children Back to School in Style

As children are preparing to return to school this fall, this season’s television celebrity dancing stars are also heading back to the studio dance floors.  I know I perform better when I look my best, so it’s no secret that children perform better in school when they look and feel their very best too. One way parents can help children put their best foot forward this fall – and to make the most of year’s clothing budget – is to make sure their shoes stay clean and new, and protected from the harsh elements – rain, snow, sleet, etc. Caring for your child’s shoes takes only a few minutes for long-lasting protection and savings that can last through the school year.

As a professional dancer, I always make sure my shoes are in tip-top shape – both on the dance floor and in my everyday life. Just because my shoes may look tired from last season – doesn’t mean I break the bank to replace them. There are simple, wallet-friendly steps I take to extend the life of my shoes – while ensuring they still look good. The best part is, they are easy and can be applied to almost any shoe so moms can follow my tips to keep their kids’ shoes in star condition this fall.

• Save the Suede. If your child’s winter shoe of choice is the popular suede boot, it’s important to protect that investment and make sure they are ready for the upcoming cold weather. KIWI Shoe Care has a line of protectors that work to create an invisible shield over shoes allowing them to weather the storm and stay protected against water and stains throughout the winter months. These are great products and I use them on all of my suede boots to keep them in good shape. It even works for backpacks and other types of bags.

• Keep Sneakers White. Keeping sneakers clean is always tough – even if you just wear them to run or go to the gym, like me. We all know how dirty children’s sneakers can get from playing outdoors and how frustrating it can be when they look ruined – especially if they are brand new. KIWI Fast Acting Cleaner will keep your child’s sneakers in tip-top shape. It will quickly and effectively remove grass stains from sneakers to keep them clean and presentable – and can be used on multi-materials in all colors.

• Change the Laces. Old, dirty laces can make a shoe appear to be in worse condition than it actually is. Changing sneaker laces every once in a while helps to keep your child’s shoes looking fresh and new. Tie shoes with strong, abrasion resistant laces so that your child’s shoes survive more than just one season. Or, to bring new life to your child’s shoes swap out the white laces for a brighter color. I know I always loved fun, colorful laces when I was in school!
  
• Shine it Up. Just like parents, kids need to keep their shoes looking shiny and new, especially when there is a special function at school like a concert or dance. With KIWI Express Shine™ Sponges and wipes, kids can easily and completely shine their shoes no matter how much – or how little – time they have. Plus, moms can keep wipes in their purse and car for last minute messes.

For additional tips on protecting and caring for your best shoes or for information on the KIWI products I use to keep my shoes in star condition, visit www.KIWIcare.com.