Marketing plans are a critical component of any good website or business for that matter. By putting a marketing plan on paper, you are able to develop an action plan and a way to measure your results over time. Too few people do not put a marketing plan in place and find themselves blindly managing their business. Without a plan to measure and track results too, people often spend more money than needed on the wrong things and no way to effectively measure the results of each action. Yes, each action. You will quickly find that the internet is a marketers dream because it is one of the best channels to accurately measure results of each of your actions. It is also one the most creative channels to effectively market on a limited budget.